Praveen P

Praveen P is better known online as Marketing Mallu, a Malayalam digital creator who focuses on practical infotainment. Instead of entering the public eye through acting or television, he built his audience with short videos about money management, savings, employment opportunities and career-related information.

That digital-first background made him a different kind of entrant when he joined Bigg Boss Malayalam Season 7. Praveen arrived during the wildcard phase, after the original contestants had already formed their first alliances and rivalries inside the house.

His stay lasted 16 days before he was evicted. Although brief, the appearance introduced the Marketing Mallu identity to viewers who may not previously have followed his social-media content.